Marketing Glossary
The digital marketing world is full of highly technical jargon that can be confusing for even seasoned marketing professionals. To help you navigate your way through these uneasy waters, we’ve put together this glossary to help clarify relevant terms.
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- Call-to-Action (CTA)
- Chatbots
- Cohort Analysis
- Content Personalization
- Contextual Marketing
- Conversion Funnel
- Conversion Rate Optimization (CRO)
- Customer Data Management
- Customer Data Platforms (CDP)
- Customer Engagement
- Customer Feedback Loops
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
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- Personalization
- Personalization Engines
- Personalized Recommendations
- Predictive Analytics
- Progressive Profiling
