Our Revamped
Journey Drives
‍Huge Growth

Streamlining RAC's Cover Selection Tool

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RAC needed to fix a confusing user journey and make sure members got the right cover

So we made it simple

With a single line of JavaScript, we integrated our entry widget and questionnaire components

Allowing us to educate and
ask visitors questions to build
a profile on them

And recommend a single product based on their specific needs

That they could easily compare in detail with our streamlined product comparison table

We created unique journeys for different audiences

All while testing and iterating based on our findings

RAC were thrilled with the results

282%

increase in traffic to selector

35%

conversion uplift

80%

return on investment

What’s even better, they saw a revenue uplift of

372%

See how Convincely can get you big results without spending more

See RAC in action

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No development or design required

Executed by just adding one line of Convincely code to your website

Plan and strategize with your team. Execute and deploy with Convincely

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RAC case study

The Royal Automobile Club of Western Australia (RAC WA) offers motoring services and advice, insurance, travel services, finance, driver training and exclusive benefits for their members.

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